Local Marketing

Strategic Print Advertising


Statistically the buyer of your home will be a local resident of the San Diego Area. Accordingly we concentrate the majority of our marketing effort by strategically advertising your home in the appropriate local print publications listed below.


Newspapers:

Union Tribune UT- San Diego

  • Circulation 300,000

  • Sunday Real Estate Section


UT Community Papers

  • Rancho Santa Fe Review distribution 7,202 weekly

  • Carmel Valley News distribution 17,596 weekly

  • Del Mar Times distribution 7,216 weekly

  • Solana Beach Sun distribution 4,500 weekly

  • Encinitas Advocate distribution 21,818 weekly

  • La Jolla Light distribution 18,115 weekly


Magazines

Premier Properties & Lifestyles – San Diego

  • Distribution 20,000 (5,000 mailed to high net worth homeowners)

  • Published Monthly

Dream Homes Magazine – San Diego

  • Distribution 18,000

  • Published Monthly
Modern Luxury - San Diego (formerly Riviera Magazine)
  • Distribution 35,000

  • 60% Direct Mail, 15% Luxury Hotels, 15% Corporate, 10% Event

  • Published Monthly

​Sweeping Online Exposure


The latest National Association of Realtors Survey found that 92% of all buyers are searching for their next home on the internet first, before looking at print publications or contacting a Real Estate Agent. Now, more than ever, it is important to highlight your home online. To ensure your property receives extensive online exposure, and attract as many prospective qualified buyers as possible, we will syndicate your home to more than 700 top local, national and global Real Estate sites that experience over 2 billion page visits annually. The following noteworthy sites will feature your home to the local, national and global market place.


Local and National Sites
MichaelTaylorGroup.com
Agent personal website
RanchoSantaFeestatehomes.com
linked to michaeltaylorgroup.com
RanchandCoastalrealestate.com
linked to michaeltaylorgroup.com
BHHSCalifornia.com
1,500,000 annual visitors
BerkshireHathawayHS.com
7,700,000 annual visitors
LuxSoCal.com
linked to bhhscalifornia.com
Trulia.com
23,000,000 monthly visitors
Zillow.com
36,000,000 monthly visitors
Wsj.com (Wall Street Journal)
35,000,000 monthly visitors
Yahoohomes.com
20,000,000 monthly visitors
Realtor.com
23,000,000 monthly visitors
Redfin.com
6,000,000 monthly visitors
Homes.com
5,000,000 monthly visitors
Luxuryrealestate.com

3,000,000 annual visitor sessions


​International Sites
Wsj.com (Wall Street Journal)
35,000,000 monthly visitors
Realtor.com
23,000,000 monthly visitors
Realtor.com/International
12,000,000 annual visitors
Luxuryrealestate.com
3,000,000 annual visitor sessions
WorldProperties.com
Attracts visitors from 139 countries
ProxioPro.com

Global networking and listing sharing with 800,000 real estate agents world wide


Social Media


​Social media is the fastest growing source of information for many consumers. We embraced social media as a valuable tool to reach potential buyers and to showcase your home to those seeking homeownership opportunities from social media. Your home will be broadcast on the following social media sites.

YouTube – Virtual tour/video will be uploaded to the YouTube sits of both our Company and our personal you tube sites.

Facebook

Twitter

LinkedIn

Personal Networking


As a Luxury Properties Director, I have a significant personal network of Luxury Property agents within and outside of our Company. I am able to share the availably of your home with my fellow Luxury Property agents through-out California. Additionally, we are connected with some 45,000 plus Berkshire Hathaway HomeServices’ agents through-out the country and are connected with our growing number of strategic referral partners through-out the world who are excited and proud about working with a Luxury Real Estate Company affiliated with one of the most trusted brands in the world, Berkshire Hathaway.